Digital transformation of Automotive - Digital Transformation | Virtual Reality | Augmented Reality

Automotive Industry Challenges

Design Challenges

Lack of 1:1 scale visualization in native CAD applications
Physical Prototyping for design validations
Huge cost and time escalations
No focus on human centric design

Review Challenges

Long Design Cycles filled with multiple iterations
No system for collaborative reviews
No system for accurate ergonomic analysis
Natural Interaction with models is not possible

Production Challenges

Workplace ergonomics not taken into consideration
Lack of Manufacturability based design validations
High incurrence of Engineering Change Request (ECR)
Huge cost escalations due to delays in production

Showcase Challenges

No technology to showcase
Poor present ability of data
Less user involvement before purchase

Maintenance Challenges

Training is stand alone and non-interactive
Final design data is not used for training
Effectiveness of training is poor

Digital First Approach

%
of IT decision makers say that digital business has already helped their organization achieve revenue growth
%
of organizations have adopted or have plans to adopt digital first strategy
34^%CMOs27^%CEOs19^%CIOs15^%CDOs5^%CXOs
Using Immersive Technologies accelerates Digital
Transformation, Customer Experience and Innovation
-Gartner

Digital Transformation

Increase effectiveness and training engagement with immersive tools and train directly on the final approved design
Collaborate with the production team with immersive technology and ensure as built data matches design data.
Perform human centric design with instant 1:1 scale visualization and natural interaction

Showcase the design to customers through immersive technology. Increase user engagement and finalise the design.
Connect directly to the design database with enterprise grade security and bring down review and design iteration time
STANDARDIZING
DIGITAL TRANSFORMATION THROUGH VIRTUAL PROTOTYPING
FOR AUTOMOTIVE

Commonly Used Process

Digital Transformation Center

EXXAR Virtual Prototyping Software

3D CAD tool to VR in Real-time
Complete digital mock-up functionality in 1:1 scale
Multi-level validation with visual, collision, kinematics
Natural interaction and ergonomics with full body tracking
Intuitive tools for analysis and feedback

State-of-the-art display system with Barco projectors & screen
Full body tracking system for interaction
Turnkey execution with single point of contact