Automotive Industry Challenges

Design Challenges

• Lack of 1:1 scale visualization in native CAD applications
• Physical Prototyping for design validations
• Huge cost and time escalations
• No focus on human centric design

Review Challenges

• Long Design Cycles filled with multiple iterations
• No system for collaborative reviews
• No system for accurate ergonomic analysis
• Natural Interaction with models is not possible

Production Challenges

• Workplace ergonomics not taken into consideration
• Lack of Manufacturability based design validations
• High incurrence of Engineering Change Request (ECR)
• Huge cost escalations due to delays in production

Showcase Challenges

• No technology to showcase
• Poor present ability of data
• Less user involvement before purchase

Maintenance Challenges

• Training is stand alone and non-interactive
• Final design data is not used for training
• Effectiveness of training is poor

Digital First Approach

%
of IT decision makers say that digital business has already helped their organization achieve revenue growth
%
of organizations have adopted or have plans to adopt digital first strategy
34^%CMOs27^%CEOs19^%CIOs15^%CDOs5^%CXOs
Using Immersive Technologies accelerates Digital
Transformation, Customer Experience and Innovation
-Gartner

Digital Transformation

Increase effectiveness and training engagement with immersive tools and train directly on the final approved design
Collaborate with the production team with immersive technology and ensure as built data matches design data.
Perform human centric design with instant 1:1 scale visualization and natural interaction

Showcase the design to customers through immersive technology. Increase user engagement and finalise the design.
Connect directly to the design database with enterprise grade security and bring down review and design iteration time
STANDARDIZING
DIGITAL TRANSFORMATION THROUGH VIRTUAL PROTOTYPING
FOR AUTOMOTIVE

Commonly Used Process

Digital Transformation Center

EXXAR Virtual Prototyping Software

• 3D CAD tool to VR in Real-time
• Complete digital mock-up functionality in 1:1 scale
• Multi-level validation with visual, collision, kinematics
• Natural interaction and ergonomics with full body tracking
• Intuitive tools for analysis and feedback

State-of-the-art display system with Barco projectors & screen
Full body tracking system for interaction
Turnkey execution with single point of contact

Standardized New Process

Stage1

Design

With EXXAR at any point during design, the CAD data is viewed in 1:1 scale for quick visual assessments using HMDs

Stage2

Design Review

Since review is a collaborative task, with EXXAR the design directorate and manufacturer perform collaborative review on a Powerwall/ CAVE.

Stage3

Design Approval

After a more detailed physics based validation the data is now ready for showcase without any additional preparation increasing user engagement.

Stage4

Production

The production data is taken in as scanned data which is compared with the design data for inconsistencies in production

Reviews to the next level with collaboration

Key Achievements

• From CAD to VR in 1-click, < 1-minute
• 89% quicker design reviews
• 33% reduction in related travel
• 92% reduction in errors during production
• Human factored engineering
• Multi-level design validation
• Improved user engagement during design
• Integrated marketing