Location Intelligence

Location intelligence (LI) is a business intelligence (BI) tool capability that relates geographic contexts to business.
The term “location intelligence” is a relatively new term in this digital era that began some 30 or more years ago.
It was introduced to to describe how location analysis could be applied primarily to common business problems such as site selection or customer profiling.
Location intelligence can use a variety of spatial and business analytical tools to measure optimal locations for operating a business or providing a service.

Connect With US For Best Solutions!

Please fill in a form to know more

How is it Different From Business Intelligence ?

Business Intelligence System That;

Enable efficient multi channel access and analysis of enterprise information
Provide a platform for timely decision making
All user driven self Service
Typically BI Systems provide the “Who”, “What” and “When”.
Spatial BI, The Integration of BI & GIS , adding the “where” factor to analyses which;
Enhance the “who” dimension by tying third party data (such as market potential ) to internal enterprise data.
Enable analytics based on the “where” factor with intuitive map-based visualization that might reveal spatial relationship, dependencies or trends difficult to otherwise identify

Connect With US For Best Solutions!

Please fill in a form to know more

Reveals Spatial relationship, trends clusters and patterns undetectable with traditional BI
Detect link patterns and trends depending on spatial context

Location Intelligence Use Cases

Descriptive- DLI find some new insight based on spatial relationships in the data such as adjacency or proximity to drill into more spatial detail or zoom out to see a broader pattern.
Predictive- PLI helps with correlation analysis, trend analysis, and forecasting to create a simplified, manageable view of the world to help solve problems or broaden understanding of how location impacts a decision.
Prescriptive- Knowing the lay of the land (DLI) and what may happen there (PLI) paves the way for prescriptive location intelligence, in which decisions are assisted or prescribed by spatial relationships or models.

Application Areas of Location Intelligence

Retail and Supply-chain Management

Challenges

Retail site selection and expansion planning
Customer analysis, customer profiling, competitive analysis
Advertising and marketing promotions
Control and monitoring of supplied products with real time risk analysis

Benefits

Sales territory design and optimization
Companies looking to add stores to fill geographic gaps can also use location analytics.
Safe deliveries of products by avoiding risk events .
improve distribution planning and execution by supporting processes.

Connect With US For Best Solutions!

Please fill in a form to know more

Utilities in Telecom, Oil and Gas

Challenges

Fast maintenance and service activities
Customer analysis, customer profiling, competitive analysis
Advertising and marketing promotions
Control and monitoring of supplied products with real time risk analysis

Benefits

Sales territory design and optimization
Companies looking to add stores to fill geographic gaps can also use location analytics.
Safe deliveries of products by avoiding risk events .
improve distribution planning and execution by supporting processes.

Utilities in Transportation

Challenges

Traffic Monitoring
Technical maintenance bridges and Tunnels
Prevention against accidents
Coordination of roadworks with local authorities

Needs

Be able visualize traffic, roadworks and accidents areas at a glance in real time
Share data with local authorities and contractors

Benefits

Information shared with federal and local Governments
Reduce maintenance cost
Anticipate traffic Jams and Risk Areas

Utilities in Water Resources

Challenges

Control and monitoring of water quality and funding of projects improving water resources
Compliances with regulatory authorities

Needs

Enable consistency between many measures from thousands of assets spanning complex water geo information system
Automate frequent updates for high reactivity

Benefits

Target precise areas recurring investment
Improve reactivity and understanding of pollutions
Optimize allocation of funds

Utilities in Healthcare

Challenges

Monitoring and control drinking water quality
Centralize data regarding epidemics (eg. Swine flu, bird flu, tuberculosis )
Plan medical resource needed over a 10 year period with demographic trends.

Needs

Be able to visualize epidemics over short term or long term periods
Share data with operational Local departments

Benefits

Health reporting communication with relevant visualization.
Building of health Geo-information warehouse

Connect With US For Best Solutions!

Please fill in a form to know more

Utilities in Agriculture

Challenges

Control to decide farmer loan application eligibility
Estimation of investment risk
Integration of various data source with geographical information in order to have a complete 360 overview using powerful visual analysis

Benefits

Internal and external data (Numeric Geographical, weather , weather , points of interest seamlessly integrated into reporting
Quick fraud detection.
Powerful and intuitive visual analysis

Connect With US For Best Solutions!

Please fill in a form to know more

Recent Posts
Solutions
Categories
Our Partners

Featured On